Cultivating Donors: Major Gift Success

So you’ve researched and produced a list of prospective donors to your organization! Now what? How do you turn them into engaged, generous supporters of your cause? This presentation explores both the art and the science of major gift fundraising. We’ll focus on the three steps to successful major gift fundraising: getting organized, scheduling meetings, and making the “ask.” Attendees will leave with a process and tools for major gift success, as well as ideas for engaging donors and strengthening their relationship to your organization.

Key Takeaways

Attendees will leave with….

• ideas for building and strengthening relationships with donors;
  
• tools to organize their major gift work for success;
  
• techniques for making phone calls and sending emails to secure major gift meetings;
  
• powerful strategies for structuring a major gift donor meeting that includes an “ask”.
  

Speaker:  Betsy Steward, Heller Fundraising Group