It’s nothing personal: The power of building relationships beyond the transaction

Almost every nonprofit leader would agree that they need to nurture their constituent’s interests to develop deeper, longer lasting, and more profitable relationships. At the same time, most nonprofits refer to their constituent's as "donors," "advocates," "members," "ticket buyers," "volunteers" and the like. This language makes it abundantly clear that we think of our constituents through a transactional lens. Yet, we do not recognize how thoroughly transactional we are.

This workshop reveals how deep transactional thinking is in the nonprofit sector and how this negatively impacts the value we provide and receive from our constituents.

In one hour, we will re-engineer your mindset and replace transactional thinking with a more profound appreciation for the motivations of your constituents.

By focusing on your constituents' motivations you can: 1) build powerful (and innovative) engagements; 2) inspire your internal teams to work together to create a seamless constituent experience; 3) breakdown silos within your nonprofit regarding who “owns” relationships; and 4) grow lifetime value with your supporters by tapping into their motivations to make positive change through your nonprofit.

This interactive talk will provide you with 3 pragmatic tools that will empower you to use motivation to increase engagement, deepen loyalty and grow revenue with your constituents. It also promises to be heady and productive fun.

SPEAKER:  Jan Kaderly, A Line Strategy

Thank you to our fall event sponsors: